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TAMPA BAY TIMES

Tampa Bay Times

"I mentioned to my husband that I wished there was a clothing line for girls like me who enjoy being active outdoors but still look fashionable," Ostow said. "He simply responded, 'Why don't you make one?' And that was all it took. We came up with the name Southerndoe on our way home."

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Tampa Bay Times

Tampa Bay Times

"Now Southerndoe ships merchandise to over 250 stores in 19 states, including Simply Elegant, where Hathaway said the line rates as one of its most popular.

"I love it that she's local," Hathaway said. "We love supporting local artists and designers."

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